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Building a new website with proper coding needs considerable time and effort. That is why many people choose WordPress themes and simplify the web development process. Every WordPress theme has distinctive features to help you create a highly functional website. So, let us talk about the Divi theme for your WordPress website.

An overview of the Divi theme

Divi is one of the popular themes with a visual editor to create an engaging and attractive website. You do not need to know coding to create a website with a Divi theme. With more than 800 pre-designed layouts and an integrated split-testing option, the theme helps you evaluate multiple variations of a site.

Whether you are an agency owner or a freelancer, you can use the Divi theme to create your WordPress site. You will easily be able to manage your website with a few clicks.

Explore the features of the Divi theme

Make the best use of Divi’s features to create a flawless and eye-catching website.

Drag-and-drop website builder

If you have no coding knowledge, designing a site with the front-end builder is the best idea. You will be able to create your website with special visual effects and adjust the image settings. You can even do bulk editing using the features of Divi.

A myriad of pre-designed layouts

Some developers choose a blank template and then start customising it to build the website. But, the theme comes with a range of premade layouts and 100+ full website packs for different industries, such as technology, business, and health. Besides, new layouts, royalty-free images, illustrations, and icons are added to the collection. Furthermore, Divi provides 40 modules to tailor your chosen layout.

Tools for customising your website–

Customisation makes your website unique, and Divi helps you tailor your website with interactive elements. For instance, you can use custom drop shadows to add depth to your images. There is an option for choosing the colour, size, intensity, and position of the shadow. Besides, you can add animated effects to make your website highly engaging.

Magic Colour Manager

Show your creativity to your visitors and develop your website faster with Magic Colour Manager of Divi. This tool remembers and saves your chosen colours automatically to ensure easier access. Developed with advanced algorithms, Divi recommends new shades according to your preferred colour palette for the website.

Split test your website

You should not launch your website before testing. A/B testing for your website has become easier with the Divi theme. It has a powerful system to let you determine the performance of your website. You can also deal with multiple-page versions to know how each of them performs. The dashboard clearly presents you with the result of the split test and highlights important insights, such as engagement rates and click-through rates. You may also test the layout, headlines, and colours used for your site.

To conclude, Divi offers significant flexibility to build your website. You can use Divi 4.0 to use more advanced features. It lets you design the templates, footer, and header of your theme to create a unique website.

Generating leads for your business is a complicated, time-consuming process. Especially B2B companies find it more challenging to find leads. Digital marketers try to research to obtain more information about potential customers and develop a contact list to send emails. To simplify the process of finding leads, many marketers have started leveraging benefits from Artificial Intelligence.

AI-powered lead generation tools help businesses collect leads from different channels. They also provide valuable insights, such as predictions and recommendations. Your marketers and sales team can use the data to convert leads into customers.

How do AI tools help you with lead generation?

AI makes your lead generation campaign successful and saves your effort. Find some common ways in how AI lead generation tools work for you.

Qualify your leads

A business needs to collect leads from various social platforms, referrals, apps, live events, and so on. However, robust AI-driven tools for lead generation streamline the process. They are also integrated with Machine Learning technology to analyse customer data, check patterns, and develop a customer profile.

The innovative tools can find leads, which match your target audience. They also create a list of pre-qualified leads for marketing and sales.

Develop buyer profiles–

Although your website receives several visitors, only a few of them make a deal. But, how will you attract more customers to your site? Identify your ideal buyer’s profile and create the buyer persona. With the growth of your business, you can use internal data for improving buyer personas.

AI tools analyse behavioural and transaction data from your visitors to make buyer personals more accurate. So, it will be easier to customise your marketing strategies and communication for more effective lead generation and higher revenues.

Optimise your campaign

AI software not only generates leads but also locates your target audience precisely. It helps with the automatic allocation of resources to the best-performing marketing channels. Besides, you can use the software to optimise the advertisements and content for your campaign. As a result, there will be a higher response rate for your campaign.

Score your leads

The lead scoring process is about identifying the leads that are highly interested in knowing about your products/services. You can nurture these leads with regular communication.

However, emailing the qualified leads manually takes time. So, you can depend on AI-powered tools to make your email lists using the leads database.

Make predictive recommendations

Have you chosen Elementor to create your WordPress website? Elementor is something more than a page builder plugin. Using its drag-and-drop interface, you can build your site. Elementor allows you to host your website on the cloud, and you do not need to think of complicated technical details. Find more information about Elementor before using it for your WordPress website.

Who chooses Elementor for WordPress website development?

From designers and freelancers to entrepreneurs, everyone finds Elementor suitable for designing their websites. Bloggers can also create a blogging platform using the plugin. Besides, eCommerce business owners can easily build their WooCommerce stores by integrating Elementor.

Elementor with some amazing features

Find the list of most valuable features of Elementor-

Responsive design

No matter what website you have created with Elementor, it automatically becomes responsive. But, in some cases, you may need to hide an image or adjust the font size for smartphone users.

Several styles and design options

Elementor comes with a lot of pre-loaded design options. You may choose any typography, color, and spacing. Elementor Pro gives you an option for adding motion effects and creating distinctive designs.

You can define the default colours, and the design automatically picks those colours to save you precious time.

Integrations and form builder

A Form widget is available to premium users of Elementor. So, custom forms can be created by adding the number of fields you need. Besides, you may define after-submit actions, such as email delivery and the display of a confirmation message. Moreover, you can integrate these forms into any CRM. Thus, there is no need to choose a separate WordPress plugin for form creation. This feature helps you generate leads.

Theme and Popup Builder

Elementor Theme Builder simplifies the process of designing templates. For instance, you can create a template that can be used for any blog post.

Creating custom popups is now easy with Elementor Popup Builder. As you can add content to popups, they can be used for login forms or contact forms.

From the notification bar to Lightbox popup, everything is manageable easily.

Speed and performance

The team behind developing Elementor knows the importance of performance. So, it has tried its best to let you build a fast-loading website.

WooCommerce Builder

You can take advantage of Elementor Pro’s features to create a WooCommerce store. Use the essential WooCommerce widgets and build your online store. For instance, the Products widget is for displaying the products.

Choose between free and premium versions of Elementor

It is better to start with the free Elementor plugin. But, there are also free third-party add-ons for your site.

Elementor Pro comes with different packages- Essential, Expert, Studio, and Agency. One demerit is that there is no unlimited license or lifetime option. Still, Elementor Pro is a great choice for many entrepreneurs.